In simple words, E-commerce
business is the online presence of a store that runs business transactions over
the internet. With an expanding internet audience, the development of
e-commerce business has shaped the online shopping behaviors of both customers
and retailers. With smooth customer experience, it opened new opportunities
for corporate expansion and growth. In the 1960s, business products/services
were initiated online trading, which offered advertising features. Since 1994,
online business growth has advanced considerably with the advent of stable
shopping networks. Today, the e-commerce business market has been widely
adopted by clients and their trust has increased.
Today, companies are
investing actively in technology to add digital features to their online shop.
Also, mobile app development is booming to engage today's Smartphone
users. Mobile applications have enabled companies in the Smartphone-led market
to meet the requirements of customers digitally. Not only have the invention of
mobile apps changed the eco-commerce environment, but they have made shopping
simpler for consumers. The mobile app represents an important solution for
customer capture.
Mobile Apps and E-commerce Businesses
Mobile apps helped
companies more than mobile/desktop websites to reach the e-commerce market.
According to Statista's study, shopping ranks among the most increasingly
rising categories of mobile apps on the basis of the user time spent in 2017.
Shopping applications made the highest profits, with the user sessions rising
by 54% over the year.
Mobile applications for
e-commerce has an important part to play in meeting customer satisfaction and
providing a shopping-centered experience. The special unified features in
mobile apps help to provide multi-device and multi-channel experience for your
e-commerce business.
Advantages of mobile apps effect to your
e-commerce business
1.
Deeper analytics
A
mobile app helps you to better understand the preferences and activities of
your customers. It gives you profound empirical reports, describing user
knowledge and shopping decisions. This helps to improve your marketing
strategies and business tactics.
2.
Amazing innovations
E-commerce
applications are specially equipped with custom user-friendly features. Easy-to-search
products and filters, for example, that can reduce results to a certain price
range, are highly user-accessible, helping customer interest and accelerate
revenue
3.
Multi-layer security system
User
details and information about the online payment through credit/debit cards,
PayPal, Google Pay, etc. are of great importance for the protection of users.
Mobile applications must be safe and the risk of cyber attacks must be
minimized. It helps build customer confidence with multi-layer security.
4.
Standardized complexity
Ios
devices offer an advanced interface with features like search bars, quick
navigation, available items, and different forms of payment.
5.
More interactive
An
innovative mobile device interface makes an amazing user experience. The
intelligent UX / UI design increases the instructiveness of your mobile apps.
This allows you to use prospective shoppers longer, which increases your chance
of shopping more. Mobile applications provide an impressive user experience for
your target market and influence you to shop more.
6.
Extremely convenient
Users
can simply download Mobile Apps from the App Store (iOS users) or Play Store
(Android users). An e-commerce app conveniently enables shoppers to shop
wherever and anytime, so having one will increase your business profits.
7.
Lowers down the cart abandonment
rate
Mobile
apps support lower below the cart abandonment prices. According to statements
published by Bayard, the cart abandonment rate on a website is about 68 percent
while it is merely 28 percent for mobile apps.
8.
Loyalty integration
Integrated
coupons/rewards in apps increase the loyalty of your customers. Transactional
Tiered Rewards, Scratch and Win, Referral Rewards, Coupons, Spin to Win, VIP
Rewards, Action Points, Digital Stamp Card are some of the loyalty features
used by e-commerce businesses to attract customers.
9.
Retain customers
To
inform your applicators of recent offers, sales, discounts, etc, you can
readily send push notifications. It was found that a large number
of customers can be attracted by notifications addressed by
username. It increases the conversion rate and retention of
customers. 38 percent of users returned to an app more than 10 times
through notifications in the most recent statistics.
Conclusion
The advancement of
e-commerce has encouraged business while offering new consumer prospects with a
significant sales growth opportunity. The development of mobile apps has
dramatically increased revenue through an outstanding, user-friendly strategy
in an e-commerce environment. Users like shopping with mobile applications now,
because they are easily accessible, easy to use and time-saving. It is a good
time for business owners to invest in the creation of mobile apps to meet the
technology needs of the consumer, brand awe and competitors.
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