How to enhance the user engagement for your mobile application

Mobile App Success is not depended on the app installs. It is based on how users are utilizing your application. Many app development companies are developing apps to their clients and releasing those apps into the market. But all the apps are getting high user engagement. The answer is no. 60% of the users are removing the apps within one-month usage. So How do you keep more user engagement for your application

Here the best ways to enhance the user engagement to your application

1.Easy On-boarding

There should be an easy on-boarding for reducing the abandonment rate of apps. If the user finds that complex signup process, features and more informational fields, then definitely they will leave your application. So the first impression always should be excellent. It will apply to the user experience also. The following steps can assist you for providing the easy on-boarding process to the users.

1. Ensure that the sign-up process will easy and provide various ways for sign-up/login
2. Teach the users with proper actions for better navigation
3. Begin with Couple of Key features initially and avoid fewer priority features & functionalities.

Make sure that your app development company or app developers consider all the above-mentioned points.

2.Push Notifications

Push Notifications are the best way to enhance app engagement when you do it properly. Otherwise, your app will lose several users. So don't send the notifications too often to the users and the target customer is also important. Sending notifications to the non-targeted group will also cause the loss of app users. Know how to send push notifications to the users.

1. Don't send the push notifications at the night time. It will be a disturbance to the user's sleep and they feel annoying with the notifications sounds.
2. Reduce the count of push notifications and ensure that each notification has a significant value to the user.
3. Push Notification Should not be like Advertisement

3.Users Feedback

Users Feedback is also very important for enhancing the app users engagement and retention. You will get the user feedback in multiple ways and the best way is through the app store. Make sure that the app development team should always respond to the user's feedback and find the problems by analysing the feedback and provide an immediate solution to the app users 

4.Incentives

Users will attract towards your app with the incentives that you provide. It will be like rewards,coupons and any other offers. So it depends on the type of apps. You have to select the appropriate way of providing incentives. For example, If your app has in-app purchase then time-sensitive discounts are suitable.

5.Track and Improve

The behaviour of the app user must track for better engagement to your mobile application. Most of the app development companies are running A/B testing for checking which features, colours, text and etc are working properly or not.There are several tools are available for executing A/B test. Tools like google analytics will help you provide metrics such as app users, impressions and etc. All this information is helpful to take better decision in terms of UI/UX of the mobile application

Conclusion

App Engagement and Retention are equally important and it helps to increase brand loyalty. So ensure that your app development team take more time and consider the above mention points while developing a mobile application. All these points work well for more user engagement to your application and finally, it leads to more app revenue.

Fusion Informatics is the best and famous app development company in Bangalore and working from the past 18 years in this field. Our app development team are highly skilled and dedicated and can develop apps with the integration of the latest technologies. You can hire us as your app development partner without any doubt.