Why Mobile App Is A Must-Have For Real Estate Agency?

Technology available for real estate is getting better all the time. With all the time spent on people to see their tablets and smartphones, creating the perfect opportunity for real estate companies to market their services through mobile app development. Surprisingly, a very large number of real estate business is not doing this. This makes open competitive advantage for any company that does not have a real estate application.

 HOW CAN BENEFIT WITH REAL ESTATE APP

In 2018, everyone in business needs a mobile application for marketing and communication assistance. Statistics show that 87% of people from the millennial generation has their mobile devices with them at all times. If you are a company with their mobile app you are always connected with all the potential property buyers who have downloaded your app.

Let's look at one of the best realtor Zillow app as an example. If someone were to save their property search requirements and new listings become available that suited them, that user will receive an automatic push notification. Either that or they are assigned agent will receive the message.

According to a research study Criteo, real estate applications are twice as likely to retain users than those who use their mobile browser. Not only that, there are two possible real estate mobile application users will be back within a month.

Engagement is also high with this application.

- 29.92% of the people who use real estate application indicates "low activity." They will be active for the first few days of the week and then drop off.

- 31.97% of the people who use real estate application shows "media activity." They will be active for 3 to 5 days a week and then drop off.

- 38.11% of the people who use real estate application showed "high activity." They will be active for almost the entire first week.

Therefore, more than 70% of people who are actively using the app using app realtor at least 3 times a week. So, what does this mean? This means the user is using a mobile real estate application about 3 times each week to explore the nature and calculate their values. If they have any queries or questions, they can contact a realtor from the list directly through the application.

REAL ESTATE APP FOR IMPROVING YOUR BRAND LOYALTY

Previously, Adobe checked information about the use of mobile applications from more than 600 brands. They want to know how loyal users is for the application of this brand. Adobe found that mobile users spend more time on applications rather than on the website. Based on this evidence, the mobile application development is considered as a good investment for a brand to make. Loyalty can be achieved more with mobile apps than the mobile website.

Adobe research

According to the concept known as the "effective frequency," consumers will build brand loyalty if they saw at least 20 different times. Since mobile applications are more visible to users and easier for them to get involved, they increase their chances to build loyalty towards brands.

REAL ESTATE TRAFFIC BACK FROM YOUR WEBSITE

Do people who want to sell or buy a property, they do not like to use the mobile website to research real estate listings. They prefer to find an agent real estate application for this purpose instead.

The application in the real estate market Realtor, Zillow and Trulia. When people use the top app for realtors, these companies seize the opportunity to earn their loyalty for a long time to come. Users say the functionality of the application is better than how peers their website function.

The real estate agent who wants to be a fierce competitor for this real estate portal would need to start by getting a mobile application for their real estate agents. This will at least put you on the playing field by bringing new traffic and keep in your real estate website only.

BETTER USER EXPERIENCE FOR YOUR CUSTOMERS

Users must have a better experience when they use your customized real estate application.

If you are building a mobile website, you adapt information desktop site for mobile devices. Because these devices have smaller screens, they end up getting filled with information that distract and confuse users.

mobile applications are different because they do not need all the information found on the web site of your mobile and desktop websites. How often do you see a realtor biography, newsletter subscription box, or home buyers guide on the application realtor? The only thing you will notice on the application of a good realtor, Android or iOS, is a search feature so that users can find a new property. This makes the experience simple and easy.

Desktop website can handle more complex functions because of their larger platform with a large screen. The limited size of mobile devices means that you only have to present the most important information and functions. If not, you will lose your customers immediately. That's why successful mobile applications are the ones who have the core features and tons of useful functions for the user. If you add too many functions at the beginning, then you make it too complicated for your customers. You can add them and then step by step based on user feedback. But you have to start by creating a minimum viable product first. That is the right way to build the best real estate applications. Also, construction MVP will take less time and cost of application development will be lower than the full application.

Because you will not have any interference in the mobile app you should focus entirely on the development of high-quality property search feature you can. All functions of your real estate application developed for interactions that are specific to the device used. This makes the user experience more robust and higher mobile app engagement.

During the application development process of Realtors application, you need to imagine yourself as the person using the application. With each element you created for the application, imagine how users will interact with it on a smartphone. Make appropriate adjustments for each area that shows poorly on mobile devices. You will want to make sure that the mobile user experience the best it can. So turn yourself into users as you develop applications for your real estate agent. Even better way if you survey your website visitors about what features will be best pleased to see in real estate applications. On top of that, it would be a good marketing move to promote an application from your real estate agent.

WHAT AGAIN?

According to research conducted by Criteo, you will get the best conversion rate of mobile apps than on other marketing channels. Meanwhile, the worst conversion rate comes from mobile websites. desktop site is not much better.

Best real estate app will provide a better user engagement, brand loyalty, and user experience. If a real estate agent still not sure that the realtor is worth creating an application, here are some additional reasons for why.

Mobile applications will enable agents to:

1. - Be more innovative
2. - Having a better visibility for their business
3. - Use a push notification to reach consumers
4. - Be more competitive
5. - Impress clients with your mobile application showcase

There are too many good reasons to have developed mobile applications for your real estate agent. Think about including in your marketing budget.

Improving user loyalty and engagement great reasons to invest in real estate applications. Curiously, most real estate agents do not include this in their internet marketing strategy. They will never be able to stay ahead of the competition. As well they will not be able to build a strong relationship with the seller or the buyer without a customized mobile application

Here is a Real Estate company profits would have with the application:

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- Involvement of users can be increased to the maximum potent