The All-New World of Augmented Reality and Mobile App Marketing

In this scenario, when the technology is growing at a rate that is unstoppable and smartphone ownership touched a record, it is hardly surprising to see that the mobile app development company in Bangalore is implementing in all kinds of solutions that are booming. The marketing industry continues to adapt the technology to talk with the audience. One technology trend that complements the live, real environments with computer-generated input to improve the user experience is the Augmented Reality (AR)..

 Over the past few years, AR has shown substantial growth and has thrown technological innovation into the mainstream with apps like Snapchat, Pokemon Go, Ikea Place, etc. The AR also has shown great potential, particularly for the marketing industry and market-leading digital discussing how to exploit the potential of AR in mobile app marketing. An AR application development company that is up to date and using the AR application to provide mobile marketing solutions for different businesses can greatly benefit from this technology while providing substantial advantages to their clients.

Augmented Reality

Meaning of Augmented Reality (AR)

In simple words, it is the superimposition of virtual images or objects, which are generated through a computer/mobile, in the real world, physical landscape, using an improved camera and a GPS. Virtual graphics created using computers can change the whole experience of a particular environment.

Works of AR

sing AR, virtual objects are added to the real-world scene and can be visualized as part of a real scene. Many businesses will come and the brand is still trying to find their feet in their industry are considering Many mobile app development companies working to implement AR as part of their marketing strategy. AR can enhance their marketing greatly because it is an innovative way to engage customers. For example, using Ikea Place, users can virtually check products by placing them in their homes. The interactivity offered by Ikea to build relationships and encourage customers to make a purchase.

Advantages of AR for mobile app marketing

AR is an excellent choice for mobile marketing as well as businesses and customers benefit from it. Marketing contents produced using the AR has the power to change how customers find and push the transaction is beneficial for both the buyer and seller. The main advantage of using AR for marketing are:

Enhanced brand recognition: To raise awareness about your brand, you can use the AR-based advertising to engage people as people who are interested in innovative visual presented in the ad. Though people may know your brand, they tend to be more impressed and engaged after interacting with a small AR game.

Customer experience and journey facilitated: AR make a simple journey and attract customers. They are guided in the process using an intuitive navigation experience to complete their activities, while also finding new things in the process.

Selection of local marketing and in-store increase: If the business wants to advertise locally and increase footfall in the traditional offline sales outlets, location-based AR needs to be included in the marketing strategy to facilitate the search for the store. the marker-based solution further enlivens the customer experience when they come to shop offline.

Personalized Experience: AR gives customers a feeling that they know the business and have been waiting for them to provide information based on their needs and preferences, to call with their name, show the products according to their gender and age, etc.

Try before using the application involves customers: You need to try the product to check whether it suits your style, to complete the deal. You can try everything from clothes, shoes, nail paints, tattoo, bed, and sofa for your home, etc. using this AR-based application.

Improved content quality: AR can help customers save time and money by providing information about special offers available at the store, as they enter the door. Thus, it is now possible to find more content on the phone and avoid wasting a lot of time exploring the store.

Increasing retention rates: If users enjoy using your app, there is the minimal likelihood that they will not return. In a fun way in which AR interacts with users, you can be sure about the application and retention of ads served in their minds for a long time.

Buzz Effect created: Last but not the least, when people enjoy using your app, they are sure to share on their favorite social networks thus increasing the popularity of the business.

Challenges faced by the AR in marketing

Once clear of the purpose, an AR application development companies need to make it seem aware of the difficulties to be faced and overcome in AR-driven advertising. Here are three significant challenges that need to be addressed for the successful marketing of AR:

The complexity of the development: If your company has a development team at home, you need to include AR developers in your team as an AR application development is not a very easy process, despite the recent launch of Google and Apple's SDK Arcore ARKit have eased the process. AR skilled coders will, however, be required if you want to create applications that are compatible with iOS and Android versions. In the absence of internal resources, you need to take the help of a development company that specializes or has extensive experience in software engineering AR.

Checking readiness platform: Most of the Android and iOS devices in use today cannot unlock the full potential of AR. Therefore, this is not the right time to use AR for mobile advertising as a major part of your audience is limited and can not appreciate the latest level of AR sophistication. With the launch of the latest iPhone and flagship Android phone, it has the necessary hardware and software, high-quality AR feature will be supported by the smartphone platform.

App adoption by users: Some forms of hardware with elements of visual functions necessary for software such as the AR overlay digital data to a person's view of the real world. Thus, users need to be persuaded to download an application to experience the benefits of AR. For this, you need to use AR to marketing your AR applications before marketing products and services that lie within that application AR. This makes the adoption of a complicated process that markets need to deal with the AR application.

Read Also - How to Know When to Redesign Your Mobile App?

 Conclude

With their wide range of marketing for different industries, AR applications significantly in demand. Despite the advantages of marketing through AR applications overcome the challenges, specific business needs to evaluate both and chalk out a marketing strategy that best suits them. By using the best tools available in the industry AR impressive effects can be made to engage users in a wonderful experience. Try before use features provided by the AR application is in demand by the different businesses and users and in a short time, will be used more often by the application. Although the AR technology is still developing, it would be beneficial to be involved with it from the beginning itself 

and grow with it.

If you are looking for reliable mobile app development company in Bangalore reach us at sales@dxminds.com