A question we are continually asked by clients kick starting app projects is whether to build on iOS or Android first?
Ideally, the development on both platforms is optimized, allowing you to capture the broad market. However, budget and time constraints often force companies to choose between the two for the initial roll-out and then develop the remaining platforms in the future. We have listed some key factors that will help you decide whether to start mobile app development company.
1. Do you know your audience?
Arguably, the most important factor in deciphering whether to iOS app development or Android first consider and understand your audience because there is a big difference in users of Android and iOS interesting. It is important to understand the factors that define the geographic and demographics of your audience to understand the platform that will suit them best.
"Android devices have the largest global market share." - Medium
Start with Android if ...
You target a broad global market
Your target audience in the market up-and-coming, including Latin America, Africa, and Asia
You are targeting users who work in technical work in accordance with the latest statistics in the tech industry are more likely to use Android
Your market dominated by men as recent statistics reveal that the men on average prefer Android to iOS
Start with iOS if ...
- You target a Western audience, more focused on Western Europe, Australia, and North America
- You are targeting a younger audience like Apple has a larger share of the market 18-24 years
- You are targeting an audience dominated by women as women tend to support the iPhone over Android devices
- Your audience targeting rich/middle class as statistical iPhone users tend to earn 40% more than Android users
- You are targeting users located in / or higher education have been conducted or are in professional or managerial jobs
- You are seeking to disrupt the enterprise applications market as a premium security process iOS'membuatnya advantageous for users in this market
- You are marketing an app to download or subscription fees or in-app purchases as Apple users tend to be more engaged with their devices and spend more money on apps
- You are developing an e-commerce / retail applications Apple users are more likely to make purchases using their mobile devices.
2. Want more flexibility?
Android is open-source, it offers more flexibility that allows you to customize your application by including features that your audience wants to see or benefit from.
3. Safety Concerns?
With that said, when it comes to security, iOS is far superior. Android's open environment more vulnerable to pirate applications and malware, while the closed iOS ecosystem and strict regulations ensure that much more secure, so it is preferred by businesses that want to disrupt the mobile app development market, sector or market fintech mHealth.
So, when choosing which platform to develop at first it is important to consider what you value more; flexibility or security? Often, this will depend on the market sector or industry you are trying to penetrate.
Read Also - 5 Things an App Developer on React Native Wants
4. monetizing your application?
Android users are far less likely to purchase apps from the Google Play Store as opposed to Apple users who frequently buy an app in the Apple App Store. As a result, a free app with ads in apps tends to perform better on Android. If you want to monetize your app, through subscriptions, freemium model, or in-app purchases, then stick to Apple is clearly your best choice.
"Statistics show that Apple's App Store generates twice as much revenue as the Google Play Store, although it only has half as many downloads." - Medium
Although revenue from the Android app grows, Apple is expected to remain the dominant App Store even if the Google Play Store eventually overtake the App Store revenue.
About DxMinds
DxMinds is one of the leading mobile app development company in Bangalore offers Android apps and iOS apps . We provide services in almost all areas of world.
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ReplyDeleteGreat post! Thanks for sharing such useful stuff, Since the beginning of smartphone market Android and iOS has been the leaders of smartphone OS system.
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